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### The Courtship of Silicon Valley
By the 2010s the center, long known as a "hippie hotel," had turned toward the wealth of the nearby San Francisco Bay Area technology industry. Under a new generation of leaders, including the former Google product manager [[Ben Tauber]], who became chief executive in 2017, Esalen began inviting ethicists, futurists, and technologists to retreats addressing the moral quandaries of the people building consumer technology, drawing executives and engineers from companies such as Google and Facebook. Press coverage of the period described the institute marketing its programs on personal transformation to a Silicon Valley clientele anxious about the social effects of the products it was shipping.[^9]
By the 2010s the center, long known as a "hippie hotel," had turned toward the wealth of the nearby San Francisco Bay Area technology industry. Under a new generation of leaders, including the former Google product manager [[Ben Tauber]], who became chief executive in 2017, Esalen began inviting ethicists, futurists, and technologists to retreats addressing the moral quandaries of the people building consumer technology, drawing executives and engineers from companies such as Google and Facebook. Press coverage of the period described the institute marketing its programs on personal transformation to a [[Silicon Valley]] clientele anxious about the social effects of the products it was shipping.[^9]
Gregory Bateson had spent his last years lecturing and living at Esalen, and his cybernetic "ecology of mind" had also shaped [[Stewart Brand]], who published Bateson in the *Whole Earth Catalog* he launched in 1968 and in the WELL online community he later cofounded. Esalen's later programming on artificial intelligence, virtual reality, and the psychology of technology was reported by outlets including The New York Times and Quartz.[^9]
Gregory Bateson had spent his last years lecturing and living at Esalen, and his cybernetic "ecology of mind" had also shaped [[Stewart Brand]], who published Bateson in the *Whole Earth Catalog* he launched in 1968 and in the WELL online community he later cofounded. Esalen's later programming on artificial intelligence, virtual reality, and the psychology of technology was reported by outlets including [[The New York Times]] and Quartz.[^9]
### Footnotes