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10 - PEOPLE/(A-G)/Steve Bannon.md
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@ -30,7 +30,7 @@ Mercer's entry was an investment of about 10 million dollars made in June 2011,
Bannon served as vice president and secretary of Cambridge Analytica from June 2014 to August 2016. The [[Guardian|Guardian]] reporting (March 2018), based on the whistleblower [[Christopher Wylie|Christopher Wylie]] disclosures, documented that Bannon oversaw the firm's Facebook data-harvesting project that acquired data on up to 87 million Facebook users through the [[Aleksandr Kogan|Aleksandr Kogan]] academic-researcher channel. The data was used for psychographic profiling of voters in the 2016 Trump campaign. Mercer provided approximately 15 million dollars in Cambridge Analytica funding. [[Jane Mayer|Jane Mayer]]'s *[[The New Yorker|New Yorker]]* reporting documented Bannon's involvement in Cambridge Analytica's [[Brexit|Brexit]]-related activities before he formally joined the Trump campaign.[^2][^5]
The firm was created in 2013 as a U.S.-facing spin-off of the British military-contracting firm SCL Group, after its chief executive [[Alexander Nix|Alexander Nix]] met the Mercers aboard the family's yacht with Bannon present; Mercer agreed to the roughly 15 million dollar stake, Bannon was given the company name (a nod to the Cambridge academics Nix was recruiting) and a board seat as vice president.[^7] Testifying to the Senate Judiciary Committee on May 16, 2018, Wylie said Bannon had engaged SCL, "a foreign military contractor," to build "an arsenal of informational weapons" he could deploy on the American population because he "saw cultural warfare as the means to create enduring change in American politics," and that the firm tested 2014 slogans later used in the Trump campaign and discussed voter-suppression messaging aimed at Black voters.[^7] The harvested data originated in a personality-quiz app built by Kogan, whose firm Global Science Research passed the resulting profiles to Cambridge Analytica in breach of Facebook's platform terms, the disclosure that drove Facebook's stock down and produced a 5 billion dollar U.S. Federal Trade Commission settlement in 2019.[^2]
The firm was created in 2013 as a U.S.-facing spin-off of the British military-contracting firm SCL Group, after its chief executive [[Alexander Nix|Alexander Nix]] met the Mercers aboard the family's yacht with Bannon present; Mercer agreed to the roughly 15 million dollar stake, Bannon was given the company name (a nod to the Cambridge academics Nix was recruiting) and a board seat as vice president.[^7] Testifying to the [[Senate Judiciary Committee]] on May 16, 2018, Wylie said Bannon had engaged SCL, "a foreign military contractor," to build "an arsenal of informational weapons" he could deploy on the American population because he "saw cultural warfare as the means to create enduring change in American politics," and that the firm tested 2014 slogans later used in the Trump campaign and discussed voter-suppression messaging aimed at Black voters.[^7] The harvested data originated in a personality-quiz app built by Kogan, whose firm Global Science Research passed the resulting profiles to Cambridge Analytica in breach of Facebook's platform terms, the disclosure that drove Facebook's stock down and produced a 5 billion dollar U.S. Federal Trade Commission settlement in 2019.[^2]
### The 2016 Trump Campaign and the White House