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10 - PEOPLE/(A-G)/Ted Cruz.md
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@ -37,7 +37,7 @@ The relationship drew criticism inside Texas Republican politics because Thiel p
Cruz's 2016 presidential campaign was the first major American political operation to deploy Cambridge Analytica, the data-analytics firm whose primary investor was the hedge-fund executive Robert Mercer and whose vice president was [[Steve Bannon]]. [[Federal Election Commission]] records show the Cruz campaign paid Cambridge Analytica more than 5.8 million dollars for data analysis and online advertising during the 2016 cycle, with an additional 570,000 dollars paid by the pro-Cruz super PAC Keep the Promise II. Mercer donated approximately eleven million dollars to super PACs supporting Cruz's presidential bid.[^2][^5]
The firm built psychographic voter profiles, dividing the electorate into psychological categories, work later tied to the harvesting of data from tens of millions of [[Facebook]] users. After Cruz dropped out in 2016, Mercer, Bannon, and Cambridge Analytica shifted to the Trump campaign. When the [[Facebook–Cambridge Analytica data scandal]] broke in March 2018, Cruz said the firm had assured his campaign its methods were legal: "Cambridge Analytica represented to the campaign that all data in their possession were legally obtained and that they were in compliance with all applicable laws and regulations, and the campaign relied on those representations." His spokeswoman, Catherine Frazier, said the campaign had included explicit contractual language requiring lawful conduct.[^2][^5][^6]
The firm built psychographic voter profiles, dividing the electorate into psychological categories, work later tied to the harvesting of data from tens of millions of [[Facebook]] users. After Cruz dropped out in 2016, Mercer, Bannon, and Cambridge Analytica shifted to the Trump campaign. When the [[Facebook-Cambridge Analytica data scandal]] broke in March 2018, Cruz said the firm had assured his campaign its methods were legal: "Cambridge Analytica represented to the campaign that all data in their possession were legally obtained and that they were in compliance with all applicable laws and regulations, and the campaign relied on those representations." His spokeswoman, Catherine Frazier, said the campaign had included explicit contractual language requiring lawful conduct.[^2][^5][^6]
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